Business is working in tunnel vision mode through the lenses of a limited worldview. Prestigious business schools, academics and Big Management Consulting firms produce daily pieces of ‘research’ that are mere journalistic accounts of what 100 or 300 CEOs say. These CEOs repeat what they have read in the publications of the same business schools, academic institutions and Big Management Consulting firms. The circle of that colossal groupthink is alive and well. Organizations are now fully prepared for the past.

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A flipping point in the trend for adopting absurd management ideas needs to be reached. Management needs to be deprogrammed.

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This book of 200 tweet-sized vignettes, twitter-on-paper, which can be read in no particular order, looks at the other side of things – flipping the coin.  It asks us to apply more rigour and critical thinking in the way we use assumptions and management practices that were created many years ago.

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Our real and present danger is not a future of robots and AI, but of current established BS. In this book, you are invited to the Mother of All Call Outs!